Website Magazine does an excellent job of providing content from a number of diverse strategists. Of particular interest is a recent post by Christopher Petix, President of Clash-Media on The World of Digital Marketing in 2010.  

The past couple of years have been all about squeezing as much Return on Investment as possible from every marketing effort.

As a result, advertisers and marketers have a new set of parameters and broad goals for establishing a campaign. The good news for these groups is that there are a number of tools and techniques available to help them achieve these goals.¹

The following are just some of the key points from this important and relevant post:

Social Media – social media will need to be part of the marketing mix from day-one. 

Measurement is key – advertisers must evolve the metrics they use to monitor campaigns.

Partnership structures – advertisers will need to work in tandem with digital marketers that execute their campaigns.

Use niche websites – smaller websites with targeted or specialized information can give a far more intense exposure than typical large heavy traffic websites with generic content.

Read the full post ...

In conclusion:

The year ahead will be one where advertising and marketing begin to pick up some serious steam. However, free-spending days are over.

This means that advertisers need to find new ways to show how well they are performing, and publishers need to prove to advertisers that they can identify new customers, engage with them and deliver ROI.¹

Best

Denice MacDonald

¹Sources: Christopher Petix, President of Clash-Media

Time for some agility. 

This is a great ramp up of what changes are occurring in 2008 – specifically the author provides insight into how marketing and advertising agencies will need to be agile in responding to fast-paced change and the digital demands of their clients.  Although this article is directed more purely to the ‘ad agency model’ – there’s a bit of credence for marketing communications as well.

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