With social networking, twitter, blogging and web page content creation at an all time high – how do we evaluate the quality of content that we are posting and syndicating? In most cases, we are writing content that is too technical, only makes sense to internal personnel or blatantly boring.
The following are resources to help identify the quality of content and if the content is being written so everyone understands it.
20 Tips for improving your web writing: http://www.cmswire.com/cms/web-content/20-tips-for-improving-your-web-writing-005409.php
10 tips for improving web writing (same, but different angle plus a lot of links to more content usability tips): http://webdesign.about.com/od/writing/a/aa031405.htm
3 checklists for web content and intranet authors: http://www.contented.co.nz/Contented-writer-checklists.pdf
According to the Flesch-Kincaid Grade Level test, we should be writing content at a seventh or eighth grade level. To help evaluate what level your content is set at simply update Word and Outlook as follows:
Click the Microsoft Office Button, and then click Word Options.
Make sure Check grammar with spelling is selected.
Under When correcting grammar in Word, select the Show readability statistics check box.
On the Tools menu, click Options.
Click the Spelling tab, and then click Spelling and AutoCorrection.
Under When correcting grammar in Outlook, select the Check grammar with spelling check box.
Select the Show readability statistics check box.
After you enable this feature, open a file that you want to check, and check the spelling. When Outlook or Word finishes checking the spelling and grammar, it displays information about the reading level of the document.
BTW – the grade level for this blog is 8.1 – not too bad.