Google News is one of the top five visited news portals on the web - making it a very desirable place to get your web site AND business noticed.  

The benefits of listing at Google News are twofold; first, most visitors end up back at Google News if they subscribe to news alerts or RSS feeds. Secondly, there are numerous SEO benefits as other web sites or bloggers will link back to Google news articles increasing both link reciprocation and heightened traffic.   

How can you get your articles submitted to Google News? There are some fast and simple rules that Google News will use to consider your organization. They include: 

Original/Validated Content - Google News scrutinizes content for professionalism, relevance and authenticity. Organizations cannot submit repurposed content or content that is not from the originating web site organization.  

Authors and Editors - Google News looks to organizations with multiple authors (not bloggers) to qualify an organization. 

Evidence of Organization - Google News will need to validate the organization as an existing/operating entity. That is, Google News will look for a dedicated, templated 'news area' that clearly defines the industry that the organization is in. Google News tends to approve web sites with a minimum of 100 active/achrived articles. 

To apply to Google News, click here. 

Additional News Portals for Article Submission:

Yahoo News

Topix.net

Best,

Denice MacDonald

Believe it or not, you may be a SuperTron – a technology enthusiast considered part of the early adopters phenomenon.   

In his book "Click: What Millions of People Are Doing Online and Why It Matters", author Bill Tancer emphasizes the critical role that SuperTrons play. Specifically, the author analyzes the new generation of consumerism in a way no other has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself in attracting and using SuperTrons as a defined segment to market to. 

Why does this all matter? 

The insight into the new media habits of an early adopter consumer will be valuable for media companies, tech firms and cable and satellite operations that want to reach this segment but also tap mainstream as well.   

An excellent example of a web site that resonates with early adopters is the recent launch of “Nat Geo” music service. National Geographic tapped the behavior that drives SuperTrons to ‘get the word out’ thereby pushing their web site to the mainstream.

Resources

Early Adopters - Defined

National Geographic Music Site

Buy Bill Tancer's Book

Search Options for the B2B Space 

Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can increase dramatically with leads from these specialized and vertical business-oriented engines. Here's a roundup of the most important search sites and resources B2B search marketers should be targeting.

Click here.