Armed with weekly web addresses, Barack Obama uses online video to inform and engage us in ways that could not be accomplished via radio broadcasts or through typical print means.
Barack has embraced video as an opportunity to personally shape and frame his message in a way that resonates with all types of viewers and constituents. The reception of these online video updates has reinforced the influence of online video to an all time level.
Demand validated - online video the big tech winner in 2008.
As more data about 2008 Internet usage in the US is released, online video increasingly looks like one of the year’s big winners. US Internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007, according to data released in January 2009 by comScore1.
What does this mean for your organization?
Now is the time to seriously think about integrating video into the marketing mix. Reason simply, online video has come full circle in pricing making it affordable for almost everyone.
Video can be added to web sites for internal communications, distance learning, sales support, sales training, integrated with webinars, as rich media within e-mails and as an engagement strategy for banner advertising. Moreover, video now has the capacity to be tagged for search engine optimization to elevate web rankings.
To help you get started, I’ve provided some really good local talent (Wisconsin). I trust these vendors to help you create stellar video that can be created once, paid for once, but used many ways.
Matt Nies and Rick Kallien, Owners - Pixelbox Visual Design
Paul Kaplan, Owner - PKA Productions
Patrice Nault, Media Project Manager - Plum Moving Media
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