Social recruitment is the practice of leveraging social and professional networks, online and offline, to acquire talent -- and Jobvite is leading the way.
Jobvite, a native SaaS application built on Web 2.0 technologies. is a recruitment application built to involve all employees in the hiring process, leverage their social and professional networks, and manage all aspects of hiring in an easy to use platform that’s effortless to get up and running.
To learn more about Jobvite and what 115 human resources and recruiting professionals said about how they use social recruitment now and the changes they see ahead -- click here.
Report Highlights:
- What social networking sites are used now for recruiting
- What social networking methods recruiters plan to use more this year
- Percentage of hires companies get from employee referrals
- Spending on referral bonuses
This is a very impressive tool built by a very impressive company – Jobvite!
More Resources:
Wanna Job? How many friends do you have on Facebook? by Stephen Baker, BusinessWeek
Beyond Job Boards: Targeting the Source by Joseph De Avila of the Wall Street Journal
Best
Denice MacDonald
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It is imperative that all departments, disciplines and vested shareholders collaborate on the daily feeding and overall strategy of the organization's web site initiative - or else the web site will fail.
Why? Web sites are no longer ancillary; they are mission critical - adding substantially to the organization's bottom-line. Moreover, the combined needs of various departments or disciplines actually enhance the dynamic strategy behind the on-going transition of an organization's web site by offering various views and points of entry to clients, customers, employees and shareholders.
How? Collabration does not begin by ordering various departments into a conference room for a strategy meeting. It begins with defining needs, strategies and business goals. In most cases, what the sales department requires is not much different than what the HR department may need. Each is looking to communicate the organizations value and offerings while providing easy call-to-action scenarios for visitors and on-going interaction to the organization's web site.
Where to begin? Start with simple site goals that require collaboration against business needs from various departments. Begin the process of determining how the needs intertwine or can be repurposed to satisfy many needs.
SCENARIO
HR is trying to hire high end sales professionals in a very tight market. The Sales department is trying to get a new product to market. Marketing has a tight budget but would welcome PR exposure relative to company growth.
SUGGESTIONS
Use web video to create employee profiles for HR enticing 'like' recruits. Use the same web video but add additional footage to introduce and e-mail video newsletter to targeted customers and leads that may benefit from the new product. Have marketing dove-tail the e-mail video newsletter AND web video components to the web site thereby increasing interaction to the site through video news releases. What will this take? It will take two or three days of shooting, various formatting of the web video, simple permission-granted e-mail program and some high end content. Using a create it once, use many ways concept has leveraged the collaboration of various department initiatives while safeguarding a cohesive web brand strategy.
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Denice MacDonald
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Common Craft came out with another great explanatory YouTube video vignette – this time for Twitter. In plain English, Twitter is a free social networking and micro-blogging service that allows users to send and read other users' updates (otherwise known as tweets) in 140 characters or less. The key to Twitter is not about asking "what are you doing?" It’s more about “what would everyone like to know, discover or share.”
It’s everywhere
Twitter has become so popular that social networks such as Facebook have developed applications to support Twitter. Once a Twitter status is written, the ‘tweet’ is posted on Facebook on the individual’s profile feed. I get a kick out of reading everyone’s tweets – especially post political events or during the holidays.
Ready for business
There are a lot of blogs discussing the eventual monetizing of Twitter. In one respect, Twitter will have to do something to move from an application to a true business model – the ability to support future growth – without losing the fundamental free philosphy around its mantra 'free tweets'. Some have said that Twitter would be an awesome tool for recruiting – not only for potential ad revenue – but for the viral nature of user's referring. Based on the posts I've listed below, I would agree.
Let’s watch and see
I’ll be anxious to see how Twitter evolves and if I’ll be able to take the Twitter plunge like everyone else. I’ll keep you posted! In the meantime, get up to speed on Twitter through these great posts:
Why Are Brands Unsuccessful in Twitter by Jeremiah Owyang
Twitter Hiring Product Manager to Bring in the Revenue by TechCrunch
Why Recruiters Should Use Twitter by Jessica Mehrer posted on Recruitingblogs.com
(Source: YouTube: Common Craft Twitter in Plain English)
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Denice MacDonald
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Recent video metrics are showing that visitors or users of YouTube are no longer geeks, nerds or techno’s. In fact, recent statistics are showing that YouTube video downloads are being viewed by varying demographics, including an older crowd and business professionals.
How can you tell who's watching your videos? YouTube now offers a free tool (YouTube Insight) that enables anyone with a YouTube account to view detailed statistics about the videos that they upload.
For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time.
You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks. For now, you can find currently available metrics by clicking under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Videos.
YouTube Resources:
Businesses are now realizing the potential of social networking sites like YouTube in using digital formats to engage prospects and customers and elevate recruitment efforts.
Learn more at these links below.
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