I have several hundred true blog followers to my website and they have been thirsty for knowledge on social media, search engine optimization and anything metrics – 30,000 page views to be exact.  

Therefore, I feel it necessary to provide the following links that represent the most clicked, viewed and downloaded blogs from my website for 2010 – just in case anyone needs these resources again. 

Top 2010 Blogs (ranked in order by page views) 

Staying Nimble: Social Media 2010 - According to several leading experts, social media has been the number one priority in 2010. Social media will be used by organizations to lift their brand, stay connected to customers while using networks to grow their lead-gen pipelines. To learn how your organization can capitalize on what others are doing, check out these ‘top’ resources, articles and blogs from leading subject matter experts.  

Don’t Miss This One: Connecting Social Media and Email - I find it interesting that most organizations don’t realize that e-mail marketing is the original ‘backbone’ of social interaction and should always be part of the social mix.  Simply adding some ‘integrated’ content will aid in elevating your brand – not to mention ROI for your social campaigns. 

Get it here: Search Engine Optimization Blogs - Great post by Hubspot on a few dozen SEO blogs everyone should read or minimally have in your arsenal.

Social Media Resources You Can’t Live Without - Whether it’s starting a social media campaign, integrating social media into your advertising or simply setting up a Facebook fan page, it is always wise to seek out experts who have proven experience (and metrics) to help guide you in your social media initiatives. 

Social Analytics: The Next Frontier - Let’s face it folks, social analytics is a new frontier – not anything like the analytics and metrics tracking we’ve used for advertising, direct mail or other one-way channel marketing.

Get It Right The First Time: Web Metrics - Many organizations are obsessed with volume – measuring their web metrics strategy by how many web pages that were viewed or by how many people that have visited. In many cases, this type of information is meaningless as it is not directly linked to a web plan or strategy.  

Writing for Social Media - If you want consistent social media success, you have to understand what social media users crave. For social media content, that means understanding the type of content social media users want.

Your Entire Organization Benefits From Web Analytics - You finally launched a much-anticipated Web 2.0+ web site and you can’t wait to hunker down and review your analytics. How do you gauge if your analytics for your site are appropriate, measurable and definable? And most importantly, who in your organization would benefit?    

As we move forward in 2011, it will be fun to watch the exploding world of social media and how it will affect all channels in the marketing mix.  

Happy New Year to all my blog fans and a hearty welcome to all new visitors. 

Best

Denice MacDonald

Are you gearing up for your first mobile advertising initiative? Don’t be too concerned - mobile is simply another medium to add to your arsenal to target the right audience. 

In basic terms, it’s about finding the right places to connect your client with the right audience to deliver the right message.  

To help us get it right, Interactive Advertising Bureau (IAB) has created a detailed Mobile Buyers Guide to help us plan and gather basic information that is vital to any successful advertising campaign.  

Since mobile is a distinctive platform, this step can be overlooked due to the misconception that the basic rules of advertising do not apply. 

The Guide will give you the necessary background information as well as provide an overview of the marketplace, definitions as well as practical examples to gain a greater understanding of mobile as an advertising platform.  

According to the Guide: “The best campaigns keep the user experience in mind. For consumers, mobile offers convenient information, entertainment, and exclusivity. Tailoring campaigns that deliver marketing messages that are also convenient, entertaining and offer exclusive content or discounts is the key to success.” 

The Power of Mobile: 

Gartner: Mobile Advertising To Grow 74% In 2009 by MediaPost

Report: Mobile Users Responding to Mobile Advertising by Wireless Week

Mobile Advertising – The Next Big Thing by The Economist

Best

Denice MacDonald

Now that I’m an avid traveler, it has become increasingly important that I find the best travel, hotel or car deal. I routinely use Expedia, CheapTickets and even Priceline. Now, with the intro of KAYAK , I can maximize one-stop-shopping to all these sites by allowing KAYAK  to do all the work.   

        This is how it works     .     .     .     .     . 

KAYAK is a travel search site. Everybody knows what a search site is, and everybody knows what a travel site is. KAYAK is like both, but it’s different in some important ways. 

Like a search site, they can help you find what you want. What makes them different is that they’re specialized. Their tools are made to deeply understand things like airfares and hotel stays. And like a travel site they have flights and hotels. But they’re very different from most travel sites because they don't actually sell plane tickets, hotel rooms, or anything else. 

KAYAK  helps people find the best travel choices easily by searching the data from hundreds of travel sites at once. KAYAK  lets you compare options, and when you find something that fits your budget and tastes, you book it where you want: at the airline site, from the hotel, or from a travel agent. 

OK, now you’re wondering how they make money. It’s all advertising. Just like you can watch (most) TV shows for free, you can use KAYAK  all you want, free. 

KAYAK  has local websites in eleven countries including US, UK, France, Germany, Italy, India, and Spain, and offer free mobile apps for the iPhone, iPad, Android, and BlackBerry. 

Just for fun - check them out for your next travel destination.

Best,

Denice MacDonald 

Because of its portability, mobile phones are now the personal connection to a rapidly transitioning digital world. 

Mobile technology has become ‘front and center’ relative to advertising, brand messaging and raw effectiveness in campaigns and initiatives. To get our arms around this growing technology, let’s review some of the features and great resources: 

Messaging (SMS, MMS) – often referred to as ‘short messaging’ is just what it is - short text messages to a recipients mobile phone.  Similar to text e-mails, SMS allows businesses to alert, inform or engage mobile users.  Text messaging is permission-granted and therefore is communication that mobile users want/expect. For more insight into SMS gateway/provider services, consult MobileCrunch.   

WAP (Web Sites, Search and Banner Ads) – also known as wireless application protocol is technology designed to format and filter content for use in mobile devices. Basically, WAP technology brings the Internet to mobile users.  Users can search, browse and access mobile web sites and view creative advertising. For great examples, view the Top Ten Mobile Websites for 2010. 

Downloadable Applications (Games, Video, Music) – mobile technology allows you to download all types of applications including games, video, music and podcasts.  Mobile technology now combines voice, data and entertainment into one device.

Check out this great web site for game downloads or Google/YouTube to access millions of videos.

More Resources:

Mobile Technology Weblog – convergence of gadgets, trends, communities and mobile services.

Mobile Magazine – covering news and reviews on the latest mobile technology.

TechWeb – mobile and wireless resources, white papers and articles.

MobileCrunch – a companion site to TechCrunch dedicated to Mobile Technology.

Best,

Denice MacDonald

With the latest entre of Google’s Nexus One and Droid by Motorola, there’s been a lot of buzz around the next generation of smartphones powered by Android technology herein referred to as superphones. 

Open Source Operating System and Software Platform - Why the hoopla? The Android was developed with one simple idea: Open up mobile devices to enable greater innovation that will benefit users everywhere – through open source collaboration. 

Technical Attributes - Android is a mobile operating system running on the Linux kernel. It was initially developed by Android Inc., a firm later purchased by Google, and lately by the Open Handset Alliance.  It allows developers to write managed code in the Java language, controlling the device via Google-developed Java libraries. 

Market Share Predictions - In the Fall of 2009, Gartner Inc. predicted that by 2012, Android would become the world's second most popular smartphone platform, behind only the Symbian OS which powers Nokia phones. Also predicted: BlackBerry will fall from 2nd to 5th place, iPhone would remain in 3rd place, and Microsoft's Windows Mobile would remain in 4th place¹. 

View this YouTube video to get a full grasp of Android capabilities.

Best

Denice MacDonald

[¹Source: Android to grab No. 2 spot by 2012, says Gartner from ComputerWorld October, 2009]

Google Voice gives you a single phone number that rings all your phones, saves your voicemail online, and transcribes your voicemail to text.  

Other cool features include the ability to listen in on messages while they are being left and the ability to make low cost international calls.   

Your Google Voice number is tied to you rather than a device or a location – so it stays with you as you move, change jobs or switch phone companies. Your forwarding phones may change but your Google number remains the same, so you don’t need to send out updates all the time about numbers to reach you at.  

The best part? You can record custom greetings for your favorite callers or block annoying callers by marking them as SPAM. 

Google Voice is Free - GET AN INVITE NOW! 

To learn more, watch this great overview on how it works or access the Google Voice Blog 

Best

Denice MacDonald

TweetMic is a simple and intuitive Twitter client app for the iPhone that allows you to make high-quality audio recordings or "Tweetcasts" and publish them directly to Twitter.

There is no limit to how much you can record and you don't need to sign up for any additional service to start using TweetMic.

More information here!

For more expanded information on Twitter in general, consider Mashable - The Social Media Guide:

- 6 Twitter Search Services Compared
- 6 Unique Twitter Visualizations
- 20+ Great Twitter Tools for Firefox
- 20 Twitter Badges to Show Off Your Tweets

Happy 4th of July to all you!

Best

Denice MacDonald

The following is a YouTube link to a fantastic video on the progression of information technology, researched by Karl Fisch, Scott McLeod, and Jeff Bronman.  

I wouldn’t even attempt to write a summation of the video – you will need to view it firsthand. Trust me -- it is worth five minutes of your time!

Best,

Denice MacDonald

Clients were the driver for most of the blog content written in 2008 for MacDonald Consulting. The blogs ran the gamut from brand awareness, product review, transitioning web technology and metrics reporting. Because of their key ranking (and as evidenced by subscriber page views), the following "Top 5 Blogs" are a reflection of issues facing B2B and B2C marketers. 

McDonalds Marketing Strategy - This blog elevated MacDonald Consulting Services to a top organic spot on Google. The purpose of the blog was to show clients how easy it is to elevate listings by concentrating on keywords that are both related and non-related relative to SEO efforts.  

Creating iPhone Microsites - With iPhones flying off the shelf, online marketers and advertisers are working diligently to get portions of their web site to emulate via mobile technology. This particular blog focused on a short-term solution to 'right size' a web site for a B2B client.

Kindle: Amazon's Reading Device - Amazon's top selling reading device for e-books was the topic for a client seeking a hand-held device for leisure reading as well as periodicals. As a product review blog, the topic was the center of conversation with team members who were reluctant to use advanced technology.

Content is King! Evaluating Content Management Systems - This particular blog was used in numerous instances for clients moving from static to dynamic web sites. Inundated with numerous choices, clients were happy to learn that there was a process of evaluating the right content management system - one that meets their demands today but agile enough to manage long-term needs.

The Key to Great Tradeshow Exhibiting is Marketing - Although online marketing continues to take a large portion of marketing dollars, it's interesting that many clients still use tradeshows as a major marketing initiative for lead generation and overall visibility. I found that most clients had a fragmented approach to tradeshow exhibiting. This particular blog is a response to a client frustrated with tradeshow results and was looking for some insight on the effectiveness of an integrated online/offline tradeshow campaign.

Next Top 5:

• Learning from the Best: Blogging Gurus
• Social Networking Can Boost Your Business
• What Makes a Great Blog?
• Business Bonding on Social Networks
• When is it Time to Dump a Client?

Best,

Denice MacDonald

Google has rolled out a new product feature, short message service (SMS), which will let you send text messages from your Gmail chat window. The feature was developed for frustrated users to chat with colleagues once they go offline. 

How does it work? 

To turn it on, you will need to go to the Labs tab within Gmail’s settings or to this dedicated product page for instructions and demo. Once you turn on the option, start typing a phone number into Chat’s search box and you’ll see the option to send an SMS.

If you already have your friend’s phone number stored in your Google account’s contacts, try searching for them by name. When your friend’s name appears in the drop-down list of contacts, you’ll see an option to send them an SMS. You can also hover over or click on anyone in your Chat buddy list to send them an SMS. 

Google using dedicated 406 area codes 

The first time you send a text message, it will appear on the person’s phone as coming from a number in the 406 area code. Google has made several thousands of these numbers available for Gmail users, and once a number is associated with your account, all of the text messages you send through Gmail will come from that number. 

The 406 number works both ways, so your friend can reply to you via text message. Also, your friend can save that number in their phone as belonging to you, and they can even use it to initiate new chats with you. 

More About Google

Google SMS Demo

Google Watch  

Google Applications and Products

Best,

Denice MacDonald

Here's a number worth putting in your cell phone, or your home phone speed dial: 1-800-goog411. This is an awesome service from Google, and it's free -- great when you are on the road. 

Don't waste your money on information calls and don't waste your time manually dialing the number. For example: I am driving along in my car and I need to call the golf course and I don't know the number. I hit the speed dial for information that I have programmed. The voice at the other end says, 'City & State.'  I say, 'Garland, Texas.'

He says, 'Business, Name or Type of Service.' I say, Firewheel Golf Course.  He says, 'Connecting' and Firewheel answers the phone.                                   

How great is that? This is nationwide and it is absolutely free!  1-800-goog411 (1-800-466-4411)

Happy Thanksgiving!

Best,

Denice MacDonald