Build a sound e-business strategy while elevating brand awareness. 

MacDonald Consulting provides strategy and consulting for the following key deliverables - independently or collaboratively with web development projects:

Competitive Analysis

Knowledge about your competitors will provide you with the information necessary to make better decisions with your web strategy. Level the playing field now while staying one step ahead of your competition.

Targeted Demographic Segmentation

Build a one-to-one relationship with your visitor by effectively segmenting your target audience. Similarly to offline segmentation, online segmentation is a critical part of effective web marketing. Who are they, what do they want and how can you get them to buy more.

Web Content Strategy

Define and create content that resonates with diverse audiences resulting in long-term relationships.

Web Branding Promotions

Ensure that your online brand is consistent with your offline brand. Learn how to create it once, pay for it once, but use many ways relative to web promotions (integrated direct mail, e-mail marketing, video, web casts).

Web Technology Product Review and Implementation

Not all web sites are alike. From e-commerce solutions to content management systems, ensure that today’s technology works for you and is the right fit for your web development needs.

Web Project Management

Steering multiple departments and overseeing large web projects requires a seasoned, integrated approach. Meet deadlines, insure consistency across multiple disciplines or departments while staying in budget.

Search Engine Marketing

You cannot deliver your message to your intended audience online without them finding you first. Create the right plan for your organization.

Social Media

Everyone's doing it - but do  you have a plan that is integrated with all your marketing channels?