On average, customers lose anywhere from 10-20% of their existing client base from mismanagement or simple neglect. 

How do you keep clients while winning new ones? Staying connected - tradition methods still work.  Here are a few simple rules to keep clients happy and coming back for more:

• Email is a great way to stay connected to your clients - but a call or meeting (regardless of a project) will go a long way in staying connected. In fact, invite a client to a seminar, event or other gathering of similar interests or needs. The more time you spend with your client, the more you can connect with them on a personal basis.

• Ask your clients opinion on new products or services.  Clients are your best critics and their input will help you in the long run.

• Keep up with your clients competition and share ideas. Use google alerts or other online clipping service to stay ahead of the competition and show you're vested in your client's success in the marketplace.

• Acknowledge clients by asking for their testimonial or inclusion in your next press release or case study. Send them a copy of what is created along with a personalized note thanking them for their valued contribution. More than likely during the conversation, you can ask for a referral!

Lastly, be honest with your client.  If you feel there is a rough spot or a misstep on project expectations, address the situation immediately.