You’ve completed several highly charged e-mail campaigns and have come up short on conversion and high on complaints. Where to you go for help? You can use Return Path’s Sender Score Monitor tools to figure out how reputation is affecting your individual campaign results. 

Return Path’s monitoring suite provides real-time feedback on how your campaigns actually fare in the inbox. It also tells you why a campaign failed. For example, if you see that the campaign generated a high complaint rate, you should take steps to stop complaints by making sure subscribers understand what to expect from you and that you are sending e-mail that is of benefit to them.   

This includes segmented content by audience type, relevant and noteworthy links to resources or other valuable information along with other interactive functionality. 

Lastly, poor infrastructure hurts your reputation because it makes you look like a spammer. Or, at the very least, it makes it appear as if your system has been or could be compromised by hackers effecting both open rates and credibility. 

Resources: 

Sender Score Lookup (free) - A Sender Score is a measure of e-mail sender reputation.

Reputation Rules Series (free subscription) – Four week e-mail series on how “E-mail is a Relationship”.

Reputation Monitor - With Deliverability tools and services from Return Path, more of your e-mail can reach the inbox-which means more responses.

Webinar and Events – Includes both hosted and industry events.

More about Return Path: 

Since 1999, Return Path has helped some of the world’s most successful companies use email more effectively. Return Path began with the notion that there was a better way to do things: that email marketing didn’t have to be a war between marketers and consumers, that it was possible to do more with less, that the smartest email solutions were the ones that not only impacted your bottom line in the short term but also benefited your reputation for the long term. 

Sources and Excerpts: 

The aforementioned comments are abbreviated highlights from Return Path’s Reputation Rules Series. I highly recommend that you subscribe to this free learning and/or contact Return Path if reputation is affecting your e-mail campaign outcomes.

Best

Denice MacDonald